Advertising Campaign

In 2017, I managed the advertising campaign for the major exhibition for the High Museum of Art, Making Africa: A Continent of Contemporary Design. This was the biggest exhibition of the year and the advertising plan included out of home, print, digital, and radio.

I led the creation and implementation of this entire campaign, from determining placements to working with external outlets, creative services teams, writing copy for radio and print ads, obtaining contracts, trafficking ad creative, budgeting, and measuring results.